By: Kristen Borgdorff | Reporter
“OH WHEN THE REDS. GO MARCHING IN. OH WHEN THE REDS GO MARCHING IN, OH HOW I WANT TO BE IN THAT COLOUR. OH WHEN THE REDS GO MARCHING IN”. If you sang the echo of the anthem in your head, then you are likely a member of the Royal Family and this is good news for you; because Redeemer has started a campaign for you to sing about. If you do not know the anthem yet, it looks like you need to attend a Redeemer home game. This year Redeemer has launched our 10K Strong Fan Campaign, with the goal of seeing a total of ten thousand fans at our home games, cheering for our Redeemer Royals.
In an interview, Peter Reid, the Sports Information and Marketing Coordinator in the Redeemer Athletics Department, unpacked the idea behind the 10K Strong Campaign. “It’s a way of tracking our fan attendance. We haven’t done this in the past but we would like to track the amount of fans that we get at each home game. We think that we have some of the best fans that the community is great and we wanted to showcase that and get some real numbers behind who comes to support us and how many people a season.”
How does it work? Everyone who attends a game get a ticket that will tell them which number fan they are. For the most part all of the tickets are the same, with the exceptions being the milestone tickets. This is a collection of gold tickets that mark milestones in the numbers. For example, at a recent soccer game, the 500th ticket was given out. The fan received a price, their picture was taken, and they were celebrated. This fan will also be entered in to a draw at the end of the year with the other milestone ticket winners to win a big prize. After 2 home game we reached 581 fans, which is exciting because it is already more fans than anticipated.
Redeemer is part of the Ontario Colleges Athletic Association (OCAA), and we are known for having one of the largest fan bases in our area. One of the hopes with the 10K Strong Campaign is to push other schools to encourage their students to attend games. Our goal of ten thousand is going to promote a record in the OCAA. “We’ve already had people across the OCAA say that they’re going to run a 10 thousand plus 1 fan campaign next year to try to beat it, which is awesome because we have not struggled in the past to bring in fans but other schools do and I think it’s better for the OCAA and better for the overall product if we can help boost that and do our part to really provide a good fan experience and student experience.”
Redeemer has a strong sense of community, and the hope for this campaign is to encourage the growth of this community. The campaign is a way to encourage and engage students, faculty, alumni, family, and friends to come together and cheer our teams on. “With the lower enrollment at Redeemer over the last couple of years our fans attendance has gone down, we’re still on of the best attended venues in the OCAA, but our attendance has gone down. We draw a lot on our on-campus students, and there just aren’t as many. So, we’ve seen a decline in attendance even though we feel like our product is going up, the quality of the competition that we’re putting out there is going up. So we wanted to do something to really try to push and bring as many fans back, and out, for the first time, just really as many as we can get.”
“Everything we do is from a fan engagement perspective and is for our students and the community that is involved.” You can be involved by; attending games, purchasing Royal Family tee-shirts from the Athletic Center, following Redeemer Royals on social media, visiting the Athletic Center to keep up to date with the current events, and by posting pictures of you and your friends at home games on your social media accounts tagging @redeemerroyals and using the hashtags #royalfamily and #10kstrong.
Stay in the loop by following Redeemer Royals on the following social media platforms:
I would like to thank Peter Ried for meeting with me to discuss the 10K Strong Campaign.